CMO Priorities For Rest Of 2020 And Into 2021

In-House Marketers Are Focusing on Existing Strengths Amid the Pandemic.001.jpeg

During the trying times of 2020, in-house marketers are sticking to their bread and butter. While 43% of marketing professionals are selling new products andx services, 58% are focused on selling existing products and services, according to a recent report by S2 Research.

The most valuable form of marketing during the COVID-19 pandemic is still connecting with customers, with 76% of survey participants focusing on reconnecting with old clients and 72% working towards connecting with new clients. Of the 250 survey participants, 65% said increasing brand awareness was extremely important.

Marketing professionals don’t need to reinvent the wheel to weather the storm. Stick to what’s been proven to work, double down on your marketing priorities to size the moment created for your company.

Chart Source: S2 Research