Research

CMO Strategy

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CMOs Focus On Transforming Go-To-Market Models During COVID-19
CMOs Focus On Transforming Go-To-Market Models During COVID-19
CMO Priorities For Rest Of 2020 And Into 2021
CMO Priorities For Rest Of 2020 And Into 2021
CMOs Focus On New Marketing Technologies (MarTech) During COVID-19
CMOs Focus On New Marketing Technologies (MarTech) During COVID-19
CMO 2021 Growth Strategies - Avoid New Markets
CMO 2021 Growth Strategies - Avoid New Markets

Budgeting

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COVID-19 Creates Marketing Budget Uncertainty
COVID-19 Creates Marketing Budget Uncertainty
Outsourced Marketing Team Resource Allocations
Outsourced Marketing Team Resource Allocations
CMO Budget Allocation By Marketing Channel (2019)
CMO Budget Allocation By Marketing Channel (2019)
Marketing Budget Hits 12% Of Firm Overall Budget
Marketing Budget Hits 12% Of Firm Overall Budget

Career & Team

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Rise Of The Full-Time “Director, Marketing Technology”
Rise Of The Full-Time “Director, Marketing Technology”
Marketing Useful Tactics Vs. Self-Reported Skill Level
Marketing Useful Tactics Vs. Self-Reported Skill Level
Data Analytics Most Important Skill Needed For CRE Marketers
Data Analytics Most Important Skill Needed For CRE Marketers
Recruiting: Valued Skills For Today’s CRE Marketers
Recruiting: Valued Skills For Today’s CRE Marketers

Revenue Operations (RevOps)

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2020 Best Channels For Reaching Top Audiences
2020 Best Channels For Reaching Top Audiences
RevOps: Making Marketing & Sales Teams Less Siloed
RevOps: Making Marketing & Sales Teams Less Siloed
Top Provided Marketing Materials For Sales Teams
Top Provided Marketing Materials For Sales Teams
Top Traits B2B Buyers Value In A Sales Person
Top Traits B2B Buyers Value In A Sales Person

Account-Based Marketing (ABM)

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ABM ROI: Key Marketing Investment Priorities
ABM ROI: Key Marketing Investment Priorities
2020 Account-Based Marketing Priorities
2020 Account-Based Marketing Priorities
Marketing & Sales Strategy Priorities For 2020 (Before COVID-19)
Marketing & Sales Strategy Priorities For 2020 (Before COVID-19)
Most Effective ABM Targeting Criteria
Most Effective ABM Targeting Criteria

Brand Strategy

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Brand Strategy Leads As CMO Most Vital Marketing Capability
Brand Strategy Leads As CMO Most Vital Marketing Capability

Marketing Technology (MarTech)

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Most Important Marketing Technology (MarTech) Product Features
Most Important Marketing Technology (MarTech) Product Features
Rise Of The Full-Time “Director, Marketing Technology”
Rise Of The Full-Time “Director, Marketing Technology”
CMOs Focus On New Marketing Technologies (MarTech) During COVID-19
CMOs Focus On New Marketing Technologies (MarTech) During COVID-19
COVID-19 Creates Marketing Budget Uncertainty
COVID-19 Creates Marketing Budget Uncertainty

Leads, Targeting, & Conversion

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2020 Best Channels For Reaching Top Audiences
2020 Best Channels For Reaching Top Audiences
Lead Content With The Highest Conversion Rates
Lead Content With The Highest Conversion Rates
ABM ROI: Key Marketing Investment Priorities
ABM ROI: Key Marketing Investment Priorities
Marketing Lead Generation Satisfaction From Social Media
Marketing Lead Generation Satisfaction From Social Media

Data Management

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Featured
Why Data & Creative “Integrators” Succeed
Why Data & Creative “Integrators” Succeed
Rise Of The Full-Time “Director, Marketing Technology”
Rise Of The Full-Time “Director, Marketing Technology”
Data Analytics Most Important Skill Needed For CRE Marketers
Data Analytics Most Important Skill Needed For CRE Marketers
Biggest CMO Challenges For Measuring Marketing ROI
Biggest CMO Challenges For Measuring Marketing ROI

Content Strategy

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Video Listed As Top Source For Thought Leadership
Video Listed As Top Source For Thought Leadership
2020 Best Channels For Reaching Top Audiences
2020 Best Channels For Reaching Top Audiences
Lead Content With The Highest Conversion Rates
Lead Content With The Highest Conversion Rates
ABM ROI: Key Marketing Investment Priorities
ABM ROI: Key Marketing Investment Priorities

Creative & Digital Display

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Featured
2020 Best Channels For Reaching Top Audiences
2020 Best Channels For Reaching Top Audiences
ABM ROI: Key Marketing Investment Priorities
ABM ROI: Key Marketing Investment Priorities
Why Data & Creative “Integrators” Succeed
Why Data & Creative “Integrators” Succeed
COVID-19 Creates Marketing Budget Uncertainty
COVID-19 Creates Marketing Budget Uncertainty

Email Strategy

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How Marketers Would Like To Improve Their Email Marketing
How Marketers Would Like To Improve Their Email Marketing
2020 Best Channels For Reaching Top Audiences
2020 Best Channels For Reaching Top Audiences
Email Response Rates During COVID-19
Email Response Rates During COVID-19
Is Personalization Harder In B2B Compared To B2C?
Is Personalization Harder In B2B Compared To B2C?

Events & Webinars

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Featured
2020 Best Channels For Reaching Top Audiences
2020 Best Channels For Reaching Top Audiences
COVID-19: In-Person B2B Events Continue Cancellations
COVID-19: In-Person B2B Events Continue Cancellations
COVID-19: Half Of Marketers Believe Future Events Will Have Virtual Component
COVID-19: Half Of Marketers Believe Future Events Will Have Virtual Component
COVID-19 Crashes Global Event Industry
COVID-19 Crashes Global Event Industry

Website Strategy

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Most Frustrating Website & Content Experiences
Most Frustrating Website & Content Experiences
B2B Sales Models Rely On Website During COVID-19
B2B Sales Models Rely On Website During COVID-19
CMO Budget Allocation By Marketing Channel (2019)
CMO Budget Allocation By Marketing Channel (2019)

SEO

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Biggest SEO Trends Over The Next 3 Years
Biggest SEO Trends Over The Next 3 Years
2020 Best Channels For Reaching Top Audiences
2020 Best Channels For Reaching Top Audiences
COVID-19 Creates Marketing Budget Uncertainty
COVID-19 Creates Marketing Budget Uncertainty
CMO Budget Allocation By Marketing Channel (2019)
CMO Budget Allocation By Marketing Channel (2019)

Video

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Featured
Video Listed As Top Source For Thought Leadership
Video Listed As Top Source For Thought Leadership
Video Quality & The Customer Decision Making Process
Video Quality & The Customer Decision Making Process
Lead Content With The Highest Conversion Rates
Lead Content With The Highest Conversion Rates

Social Media

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Featured
How CMO’s Have Used Social Media During COVID-19
How CMO’s Have Used Social Media During COVID-19
2020 Best Channels For Reaching Top Audiences
2020 Best Channels For Reaching Top Audiences
Marketing Lead Generation Satisfaction From Social Media
Marketing Lead Generation Satisfaction From Social Media
CMO Budget Allocation By Marketing Channel (2019)
CMO Budget Allocation By Marketing Channel (2019)

Influencer Strategy

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Featured
How Influencers Create Value For B2B Brands
How Influencers Create Value For B2B Brands
COVID-19 Creates Marketing Budget Uncertainty
COVID-19 Creates Marketing Budget Uncertainty